Selasa, 17 Februari 2015

a couple notes on Ferrari

Ferrari�s Formula 1 team hasn�t won a championship since 2008 and, Sergio Marchionne, boss of Fiat Chrysler, sold off 90% of Ferrari public stock to current FCA shareholders.

Since Ferrari�s founding as a race team in 1929 (road cars arrived in 1947), two men�Enzo Ferrari himself and Luca di Montezemolo�have commanded

A lawyer by education, Luca di Montezemolo was only 27 when he took over Ferrari�s struggling F1 operation in 1974. The team hadn�t won a title in 11 seasons. A year later, with Niki Lauda driving, Scuderia Ferrari captured the drivers� and constructors� world titles. It won both again in 1977.

Under his stewardship, Ferrari�s road-car business not only turned around, it blossomed. The fabulous 12-cylinder Enzo supercar, the 360 Modena, the 599 GTO, today�s stunning 458 Italia and LaFerrari mega-hybrid all arrived during di Montezemolo�s reign. Fixing the flagging F1 team took longer, but by 2000 Ferrari and Michael Schumacher captured both the drivers� and constructors� titles. Then they did it again. Four more times in a row.

Di Montezemolo always cultivated exclusivity, limiting road-car production to just 7,000 or so per year, far below demand. Yet prestige and revenues soared. In 1991, the year he took over, Ferrari showed profits of $15 million. By 2013, that figure exceeded $300 million.

 http://www.automobilemag.com/features/columns/1503-luca-di-montezemolo-is-the-other-enzo-ferrari/

Tidak ada komentar:

Posting Komentar